Sunday, January 22, 2012

Martha Stewart’s Talk Show Cancelled

So long, Martha! The Hallmark Channel is pulling the plug on The Martha Stewart Show.

On Wednesday afternoon, a spokeswoman for Martha Stewart Living Omnimedia insist the domestic goddess’ self-titled gabfest — and the rest of its programming slate on The Hallmark Channel, which includes Emeril’s Table, Mad Hungry with Lucinda Scala Quinn and Martha Bakes — will continue at least through September.

However, sources told The New York Post that The Martha Stewart Show will cease production past April. The confusion prompted Hallmark to issue an official statement, bringing down the gauntlet as most as gently as a greeting card.

Stewart’s show will stop taping live episodes in the spring and will air reruns throughout the summer. Then it will end.

Here’s what Hallmark and Martha Stewart Living Omnimedia had to say in a statement:

“The daytime block on Hallmark Channel demonstrated year over year ratings growth and earned The Martha Stewart Show two Daytime Emmy Awards in its first season on Hallmark. That show will continue to air through the end of summer 2012. MSLO and Hallmark Channel are in discussions about potential new show formats and concepts for daytime.”

Low ratings and high production costs were at the root of the decision, according to insiders.

The weekday, 1-hour talk show debuted in syndication in 2005 and began airing exclusively on The Hallmark Channel in 2010.

No comments:

Post a Comment